Digital Marketing Course in Vapi

Daman Valsad Silvassa

Digital Marketing Course in vapi, daman, silvassa, surat, valsad, ahmedabad - Weblatic

Register Now to Best Institute to Learn Digital Marketing. Get yourself certified in Digital Marketing.

Why To Choose Us?

We have professionals which are Google Analytics and Google Ads (formerly Google Adwords) Certified

Digital_Marketing_in_Vapi,Daman,Silvassa_google-analytics-certified
Digital_Marketing_in_Vapi,Daman,Silvassa_GoogleAds_Certified

4+ Years Of Experience in Digital Marketing

Flexible timing. Weekend and Regular Batches Schedule

Advanced and Latest Updated Algorithms Training Provided

Complete Mentorship and Practical Sessions

Demo Account Access for Google Analytics Practices

Google Certified Experts to help and Guide You

Interview based questions provided and practiced

Easy course structure to learn quickly

Course Content

Digital Marketing

1. INTRODUCTION TO DIGITAL MARKETING

  • Digital Marketing in today’s world
  • Fundamentals of a digital marketing
  • Utilizing different digital mediums
  • Various types of social media platforms
  • Importance of search rankings
  • Planning as per our marketing objectives
  • Importance of web analytics

 

WordPress

2. CREATING A WEBSITE WITH WORDPRESS

  • Basics of cPanel / Hosting
  • Introduction to WordPress
  • WordPress for blog and website
  • WordPress installation through Softaculous and Manual Installation
  • Essential Setting in WordPress
  • Admin panel settings and management
  • Installing themes
  • Some PHP Basics
  • Installing and managing plugins
  • Creating pages
  • Creating posts and categories
  • Site-links structure management
  • Adding a contact/query form for lead generation
  • Customizing menus
  • Managing images, documents, and zip files on the server
  • Managing post comments
  • Managing widgets
  • Creating and customizing website slider
  • Customizing a theme
  • Importing and exporting a WordPress site

Search Engine Optimization (SEO)

3. INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO)

  • Need and Use of Search Engine Optimization
  • Generate Traffic to your post or page
  • SEO aspects while website design & development
  • Internet and Protocols
  • Essentials of good website designing
  • Major search engines and directories
  • SEO Factors
  • [Updated] Search Engine Algorithms

4. ON PAGE OPTIMIZATION

  • Keyword research and Competition analysis
  • Anchor text optimization
  • Meta Tags Optimization
  • Header Tag Optimization
  • Landing Page Optimization
  • Usage of Alt Tags
  • Image Optimization
  • URL Manipulation for Keywords
  • Robots.txt optimization
  • Sitemap Creation and Submissions
  • Canonical Tag Implementation
  • RSS Feed Creation
  • InBound Links
  • Keyword Density
  • Webpage Content

5. OFF PAGE OPTIMIZATION or LINK BUILDING

  • Submission to search engines
  • Directory Submissions
  • Reciprocal Link Building
  • Link building through blog comments
  • Forums Posting
  • News and Press Release
  • Press Releases Submissions
  • Classifieds Building
  • Article Submission
  • Free Backlink Creation
  • Forums and social media optimization
  • Content Writing and Copywriting
  • HTML, Logo and its Importance
  • Usage of alt Tags
  • RSS Feeds Submissions
  • Coding Standards
  • Video Optimization

6. SEO TOOLS

  • Google webmaster tool
  • Google keyword tool
  • Keywords position checker
  • Domain age tools
  • Keywords density checker
  • Domain authority checker
  • Page rank checker
  • Broken link checker
  • Site speed test

6. SEO REPORTING

  • SEO Report Generation
  • Comparision, Tracking and Reporting
  • Excel Reporting

Pay Per Click

7. INTRODUCTION TO PAY PER CLICK MANAGEMENT

  • What is Pay Per Click (PPC)?
  • Online vs Offline Marketing
  • How does PPC work?
  • Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • Yahoo Search Marketing

8. RESEARCH AND BID MANAGEMENT

  • Keyword Research
  • Importance of targeted keywords
  • Keywords search volume
  • What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Categorizing keywords in Ad Groups (SKAG)
  • Bid Management
  • Competitive Analysis for bidding
  • Researching for PPC keywords
  • Analyzing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids

9. SETTING UP CAMPAIGNS

  • Google Adwords Account Structure
  • Language Targeting
  • Budget Management
  • Using Multiple Account
  • PPC Campaign Structure
  • Device Targeting
  • ROI Management
  • Using My Client Center (MCC)
  • Location Targeting
  • Campaign Management
  • Conversion Tracking

10. CREATING ADS

  • Create Effective Ads
  • Example of Effective ads
  • Ad Group Monitoring
  • Google Adwords Editor
  • Measurement of Title, Description, URL
  • Features of ads
  • Google Adwords Tool
  • Ad copy testing
  • Ad Group Creation

11. PPC REPORTING

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • Day Parts Reports
  • Traffic Reports

Web Analytics

12. INTRODUCTION TO WEB ANALYTICS

  • Introduction to Google Analytics
  • Installing the Google Analytics Tracking Code
  • Working with Report Data

13. INTERPRETING REPORTS

  • Pageviews, Visits, and Visitors
  • Traffic Sources
  • Content Reports
  • Time Metrics
  • Conversion Reports
  • E-commerce Reports

14. REPORTING FUNDAMENTALS

  • Account Administration
  • Campaign Tracking and AdWords Integration
  • Goals in Google Analytics
  • Filters in Google Analytics
  • Cookies and Google Analytics
  • Analyze data by audience
  • Analyze data with custom reports
  • E-commerce Tracking
  • Domains and Subdomains

15. IN-DEPTH ANALYSIS

  • Internal Site Search
  • Event Tracking and Virtual Pageviews
  • Additional Customizations in Analytics account

16. GOOGLE TAG MANAGER

  • Introduction to tag manager
  • Account structure of tag manager
  • Advantages and Disadvantages
  • Adding tags to your website
  • Managing tracking codes through tag manager

Mobile Marketing

17. INTRODUCTION TO MOBILE MARKETING

  • Need for mobile marketing
  • General stats
  • Device analysis
  • Mobile marketing trends
  • Mobile usage stats
  • Mobile marketing benefits
  • Case studies

18. TYPES OF MOBILE ADS

  • App based ads
  • In game marketing
  • QR codes
  • Location based ads
  • Mobile search ads
  • SMS marketing
  • Push notifications

19. MOBILE AND PAID ADS

  • Adwords keywords research
  • Ads on mobile device
  • Landing page optimization
  • Mobile strategies
  • Call to action optimization
  • Social media on mobile device
  • SEO on mobile device
  • Play store optimization

20. MOBILE SITES

  • Responsive sites
  • Mobile optimized sites

Social Media Marketing

21. INTRODUCTION TO SOCIAL MEDIA MARKETING

  • Introduction to social media
  • Features of social media
  • Organic and inorganic growth of your brand
  • Social media and traditional marketing
  • Platforms of social media

22. FACEBOOK MARKETING

  • Facebook features
  • Usage guidelines
  • Facebook business page
  • Facebook groups
  • Facebook for your business or brand
  • Getting likes on Facebook page
  • Facebook organic growth
  • Paid promotion or boost post
  • Facebook Insights
  • Monetization aspect of Facebook influencers
  • Fraudulent practices awareness

23. YOUTUBE PROMOTIONS

  • Introduction, history of formation
  • Creating video channel on YouTube
  • Increase views on YouTube
  • Tags / description for videos
  • Creater studio / video manager
  • Types of ads on YouTube
  • [Updated] New Rules for enabling facebook monetization
  • Monetization of your video

24. TWITTER PROMOTIONS

  • Basics of twitter
  • Username, display name
  • Follow, tweet, retweet, reply
  • Twitter rankings algorithm
  • Twitter paid advertising
  • URL Shorteners
  • Corporate usage of twitter
  • Twitter lists

25. LINKEDIN MARKETING

  • Introduction and Importance of LinkedIn for B2B
  • Guidelines for an effective profile
  • Publishing articles on your account
  • Testimonials
  • Recommendations
  • Increasing connections
  • Paid advertising on LinkedIn
  • Job search from LinkedIn
  • Chat function
  • LinkedIn for relevant business contacts

26. INSTAGRAM PROMOTIONS

  • Usage guidelines (post, comment, tag, like)
  • Instagram engagement for business
  • Use Instagram to increase followers
  • Competition review tactics in Instagram
  • Instagram influencers benefits
  • Tags for likes
  • Promote post
  • Instagram for your organic website reach

Email Marketing

27. INTRODUCTION TO EMAIL MARKETING

  • Business objectives for email marketing
  • Types of email marketing

28. EMAIL DEVELOPMENT

  • Subject Lines
  • Email Body
  • CTA and Landing Pages
  • Email Marketing Software’s
  • Mailing list
  • List Building & List
  • Management
  • Landing Pages

29. PERFORMANCE AND REPORTING

  • Open rates
  • Click through rate
  • A/B testing

30. EMAIL GUIDELINES

  • Creating effective email content
  • Text vs image emails

Additional Section

Affliate Marketing

31. INTRODUCTION TO AFFILIATE MARKETING

Definition of affiliate marketing
Types of affiliate programs
Requirements to become an affiliate
Payment methods

32. MAKING MONEY THROUGH AFFILIATE PROGRAMS

How to get approved
Which products to promote
Content strategy to engage visitors
Working with affiliate platforms
Monitoring performance to maximize profit

Google Adsense

33. GOOGLE ADSENSE

Prerequisites of google adsense
2 step verification
Joining adsense program
Types of ad units
Inclusions and exclusions
Earning money through adsense

Meet Our Instructors

Aditya Singh Tomar Weblatic

ADITYA SINGH TOMAR

Experienced professional with a demonstrated history of working in the Internet Industry especially in the field of Application and Website Development. Skilled in Android and iOS App Development, Cloud Management, ERP Systems, Python, WordPress, HTML Scripting, Cyber Security and Digital and Social Media Marketing. Strong program and project management professional.

Rishabh Tiwari Weblatic

RISHABH TIWARI

With B.Tech. in Computer Science and 3+ experience in Digital Marketing industry, have turned out many business from zero revenue to high valued businesses. Specialized in Social Media Marketing and Email Marketing. As a successful entrepreneur, dream to take my brand value to next level standards. Enthusiastic with amazing offline and online marketing skills.

Weblatic Contact Us

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For instant query call us now on +91 8299157408 or +91 8419003132